Lyndsay Siegel is a triplet and a lover of most things bold. She is also a strategic marketing and branding professional specializing in digital initiatives and partnership development.

A native New Yorker, Lyndsay got a jump start on her bicoastal professional life by spending her formative years in San Francisco, where she conceptualized and produced music and fashion events for clients like Macy's. She took her talents back East again in 2003 and worked with cultural curators Flavorpill and Giant Step before taking a position in Music Talent and Programming at MTV in 2005. Consequently, she befriended rockstars such as Lemmy from Motorhead, The Cure's Robert Smith, and Kim Gordon and Thurston Moore of Sonic Youth while booking events and programs such as Headbanger’s Ball and the Video Music Awards.

In 2009, Lyndsay moved to Los Angeles where she quickly became a go-to resource for innovative branding initiatives, social media strategies and collaborations, working with clients like Lexus, Scion, Sundance Institute, Thrillist, and the Los Angeles County Museum Of Art. 

In Lyndsay's other life, she buys, renovates and sells mid-century real estate in Los Angeles. Find out more at Tradecraft.


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