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at a glance

education

UNIVERSITY OF CALIFORNIA
LOS ANGELES
Los Angeles, CA
2011-2013
Marketing Strategy Certificate

TRINITY COLLEGE
Hartford, CT
May 2000
Bachelor of Arts in American Studies and Film Studies

activities

2011
to
Present
ANTI-DEFAMATION LEAGUE
Los Angeles, CA

Volunteer at The Glass Leadership Institute, a nationally recognized young leadership development program for the Anti-Defamation League.

2009
to
Present
PHOTOGRAPHIC ARTS COUNCIL, LACMA
Los Angeles, CA

Photographic Arts Council at the Los Angeles County Museum of Art raises the visibility and awareness of art in Los Angeles by developing individual and community-wide appreciation and knowledge of photography

CONTRACT / professional experience

(NO SUBJECT) Senior Stategist
Los Angeles, CA
THE IDEALISTS Account Manager
Los Angeles, CA
  • Develop and curate an online, invite only network that matches top creative professionals with clients in marketing, advertising, entertainment, and media.
2011
to
Present
>
View This Project
THRILLIST Partnership Development
Los Angeles, CA
  • Curate, develop, and sell discount package offers to over 190,000 Thrillist subscribers. Partners includeThe Standard Hotel Group, The New Yorker Magazine, and Intelligentsia Coffee & Tea.

 

KIRSHENBAUM BOND SENECAL + PARTNERS Project Manager and Brand Ambassador
New York, NY / Los Angeles, CA
  • Manageed partner sell-in program for the 2011 Lexus Hybrid pre-launch across four markets: Chicagor, Los Angeles, New York, and Miami / lexusdarkride.com
  • Oversaw promotion, sponsorship placement opportunities, negotiated deals and coordinated on-site presence of the Lexus brand.

 

ACTIVAIRE Project Management and Sales Manager
New York, NY / Los Angeles, CA
  • Developed marketing campaigns and promotions for Activaire, a background music company providing customized playlists for retail and hospitality environments.
  • Managed accounts and curated background music based on audience demographic for clients including Hilton Hotel and Uniqlo.
  • Liased with prospective clients to generate new business. Closed contracts with Mario Batali, Esprit, Puma and Helmut Lang. Total ROI exceeded $300,000.

 

GIANT STEP Concert and Event Manager
New York, NY
  • Produced more than 60 promotional events, including project launch and brand awareness functions for companies including Levi’s and LG, with a budget of $200,000 per client. 
  • Created event specific advertising and promotional campaigns with over 50 national and regional media outlets.
  • Increased brand membership by 10,000 by developing online and mobile kiosk sign-up system.
  • Compiled event debrief reports and advised clients on how to utilize these findings in future marketing campaigns.
  • Supervised staff of 15 to launch and execute marketing initiatives.

 

FLAVORPILL Promotion and Production Manager
New York, NY
  • Organized event convening 500 multimedia and entertainment organizations and drawing more than 6,000 visitors a day.
  • Developed sponsorship proposals, marketing incentives, music talent involvement, and product promotion strategy for companies including Motorola, Adidas, and Mountain Dew.

 

FULL TIME / professional experience

2010
to
2011
BON Marketing and Promotions Manager: Toyota (Scion) account Los Angeles, CA
Los Angeles, CA
  • Conceive, develop and manage partner sell-in for national retail programs. Increased external partner participation by 200%.
  • Oversee deal negotiation between Toyota and partners including Ace Hotel, K-Swiss and Casio.
  • Supervise and create strategic brand marketing and promotional campaigns for all company initiatives with budgets of up to $100,000.
  • Manage development and execution of partner creative and collateral including advertising, premium items, packaging design, POP, Internet and media assets.
  • Work across video, design, advertising and editorial departments to create integrated marketing solutions, including custom content for both online and print. 
  • Perform competitive in-market research to maintain clients ROI and ROS.

 

2005
to
2009
MTV Multi-platform Marketing and Talent Coordinator
New York, NY
  • Managed multimedia content acquisition and music talent integration for networks reaching more than 90 million viewers per year.
  • Supported VP of Creative Integration on music supervision for shows including “Rob and Big” and “The Hills”.
  • Created integrated marketing campaigns to leverage sponsor and talent relationships for sponsors including Nike, Toyota and Mountain Dew. 
  • Supervised domestic and international productions and events with an annual budget of $500,000. 
  • Directed Web production and editorial teams on network blogs and Web properties.
  • Organized virtual press conferences, brand development and live events for "in-world" franchises.

 

2004
to
2005
GIANT STEP Concert and Event Manager
New York, NY
  • Produced more than 60 promotional events, including project launch and brand awareness functions for companies including Levi’s and LG, with a budget of $200,000 per client. 
  • Created event-specific advertising and promotional campaigns with over 50 national and regional media outlets.
  • Increased brand membership by 10,000 by developing online and mobile kiosk sign-up system.
  • Compiled event follow-up reports and advised clients on how to utilize these findings in future marketing campaigns.
  • Supervised staff of 15 to launch and execute marketing initiatives.

 

2001
to
2003
MACY'S Public Relations Coordinator
San Francisco, CA
  • Oversaw logistics for a theatrical fashion show in San Francisco and Los Angeles. 
  • Managed $50,000 budget to secure all transportation and hospitality for over 275 people. Procured sponsorship donations from companies including American Airlines and Hyatt Hotels. 
  • Coordinated celebrity participation with agents, publicists, and managers. Celebrities included Liza Minnelli, Damon Dash and Kenneth Cole.

 

2010
to
2011
MALBON BROTHERS FARMS/FRANK 151 Marketing and Promotions Manager: Toyota (Scion) account
Los Angles, CA
  • Conceive, develop and manage partner sell-in for national retail programs. Increased external partner participation by 200%.
  • Oversee deal negotiation between Toyota and partners including Ace Hotel, K-Swiss and Casio.
  • Supervise and create strategic brand marketing and promotional campaigns for all company initiatives with budgets of up to $100,000.
  • Manage development and execution of partner creative and collateral including advertising, premium items, packaging design, POP, Internet and media assets.
  • Work across video, design, advertising and editorial departments to create integrated marketing solutions including custom content both online and print. 
  • Perform competitive in-market research to maintain clients ROI and ROS.

 

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