Working at the creative agency Malbon Brothers Farms, I directed all digital marketing and street promotion for Scion's music zines.
The Scion Zines are a collection of mini-magazines with articles, interviews, and photos on the tastemaking artists and record labels that Scion works with.
About Scion A/V:
Scion, a division of Toyota Motor Sales, U.S.A., Inc., was developed with a new generation of youthful buyers in mind. Scion's mission is to provide distinctive products, the opportunity to personalize, and an innovative, consumer-driven process at the retail level. The Scion brand applies new practices in all aspects of its business, pushing the creativity envelope with non-traditional advertising and marketing that engages young consumers.